In the new ad campaign launched in step with the start of the 2016-17 NBA season in Cleveland, called “Here You Are,” James provides a voiceover for a 90-second commercial showing youths of all shapes and sizes overcoming the odds on a basketball court. The mantra in the commercial — “you’re not supposed to be here” — applies to James and the Cavs, from James’ upbringing in a poor, single-parent household in Akron to Cleveland’s improbable, never-been-done-before comeback from a 3-1 deficit in the Finals. The commercial crests with a high school male, wearing a No. 23 jersey for “Shuttle Central” sprinting the length of the floor and pinning a shot against the backboard, like James did to Iguodala late in the fourth quarter of Game 7, with the score tied at 89. “You’re not supposed to play 40 minutes, and make up 40 feet, and make a defensive play, a defining moment in your career,” James says in the ad. Then James appears, emerging from a locker room tunnel, as he says: “You’re not even supposed to be here. And yet, here you are.” Nike is also promoting its “Championship Pack” of signature shows from James and Kyrie Irving. Nike
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The Lightning scored their fourth goal on only their 11th shot. Stamkos fired a pass into the slot and the deflected puck eventually made its way to Hedman, who tucked in his first goal this season. In the second period Peter Holland’s shot hit Bishop in the mask. The goaltender fell immediately to the ice and lost teeth on the play. He searched the ice with teammate Brian Boyle , who eventually seemed to locate the lost teeth. Bishop remained in the game, yielding a late period power-play goal to Nylander. The 20-year-old got his fourth goal and eighth point this season. Nylander, who added a third-period assist, has eight goals and 20 points in his last 18 NHL games and at least a point in five of six games this fall. Kucherov, Namestnikov and Drouin added third-period goals for Tampa, Van Riemsdyk and Matthews both scored just over a minute apart, but the late rally fell short.
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